Over 100 campaigns were held on the E‑Contenta platform, each of them based on the branded content as an effective customer acquisition strategy
Over 100 campaigns were held on the E‑Contenta platform, each of them based on the branded content as an effective customer acquisition strategy
The first platform to combine content and sales
Three components of our approach to lead generation and online sales growth using content:
Native ads placed through the E‑Contenta platform appear in the recommended articles section and look like a teaser for an editorial. Such presentation helps to gain trust among users and provide a higher CTR.
1. Native advertising: higher CTR
E‑Contenta displays advertising only if the user's interests match with the content of the advertiser's web site pages. This ensures high-quality traffic behavior after visiting a company website: users stay longer and browse more pages.
2. Content algorithms: better post-click behavior
Users returning to the advertiser's web site repeatedly perform a target action (i.e., registration, request for information or purchasing) 3.5 times more often than the new ones. Therefore, we paid much attention to the retargeting strategy and linked the E‑Contenta platform to the other traffic channels, such as Facebook
3. Integration with the other channels: conversion to target action
E-Contenta platform is integrated with 200 thousand media sources around the world. Make a white-list of publishers writing on the topics your target audience is interested in and launch your advertising campaign through them.
Retail, FMCG, IT, banks and insurance companies are focusing on online business even more. There is a huge demand on the market for digital marketing campaigns that would lead to real business results like app installs, subscriptions, white-paper downloads, info requests and purchases. That is why we have implemented CPA (Cost per Action) model so that E-Contenta partners and customers could run effective and goal-oriented campaigns.
Blazej Soniewicki, COO, E‑Contenta Poland
Payment options
We always find the format that benefit our partners and clients!
СPA (Cost Per Action)
During the pilot we agree on cost of the target action - registration, sending a request, installing the app, purchasing and the number of target actions that we guarantee for the entire campaign.
CPC (Cost Per Click)
Pay for clicks and get as many taget users on your website as necessary.
CPM (Cost Per Mille)
Cost per 1000 impressions of an ad - this format is suitable for image and reach campaigns.
E-Contenta: Content Performance Platform
We combine various targeting tools and strategies to find the most effective combination that would profit your business
Retargeting
Showing ads to the audience who visited the advertiser's web site but didn't perform the target action
Look-Alike
Only the online users similar to the advertiser's target customers will see the ads
Interests
Targeting based on specific interests (e.g. sports, home, finances) or socio-demographic characteristics (gender, age)
Geo and IP
Targeting the users by geographic location - country, region, city
Devices
Showing ads to the users who use laptop, mobile phone or tablet
Dynamic targeting
We set the rules for displaying ads depending on the changing conditions (such as the weather, exchange rates or traffic jams)
Customer Feedback
I like working with E‑Contenta: the team quickly understood our mission of educating the audience about the benefits of clean water and filtration methods with Aquaphor. We achieved excellent results in campaigns dedicated to our blog promotion and online sales increase through content retargeting.
I will be happy to provide E‑Contenta recommendations for its future partners. In my opinion, the company has everything you may need - talented engineers and a clear business vision.